Not Your Ordinary Direct Mail: Variable Data Printing

Once only used by the most sophisticated and expensive Manhattan advertising agencies, Variable Data Printing is now available to business owners looking for a leg up on their competition. With direct mail response rates topping 30% it is easy to see why Variable Data Printing is catching on strong. Traditional direct mail methods generating 1% response rates are left out in the cold this season replaced by the more effective personalized campaigns.

Variable Data Printing or (VDP)

On demand printing in which elements such as text and graphics can be changed from one mail piece to the next. Growing sophistication of the technology and sky-high response rates have VDP front and center competing for your marketing dollars this holiday season. Massive print runs are on hold while smaller personalized print campaigns are being used to drive additional sales this year.

Targeting a list of potential customers and delivering a sophisticated personalized offer is the nuts and bolts of a strong VDP campaign. Blasting out generic announcements too every address in your zip code has been replaced with a new more profitable approach, one that allows you to present a personalized offer only to the most likely of customers.

Reduced Postage, Increased Response!

Drastic reductions in postage and related expenses are typical with campaigns utilizing Variable Data Printing. In addition to reduced postage fees imagine your delight at the next meeting as the sales team reports customers are calling in demanding to place orders. Utilizing the latest of technologies it is now entirely possible to pinpoint your most likely of customers and deliver a personalized offer specifically to them.

Get Personal and Explode Your Business

More and more savvy business are throwing away their old expensive direct mail strategies and replacing them with targeted and personalized mailings. As connecting to individuals continues to evolve so must your marketing practices. Use targeted mailing lists and variable data printing in your next marketing effort and watch your profits grow.